Developing an organisation culture that is aligned with digital values is incredibly important to realising digital goals.
Culture is the glue that either keeps us doing things well or keeps us doing things poorly."
- Professor Etha Bernstein, Harvard Business School
It's important to consider how your existing company values align to digital culture. The easiest way to do this is to look at typical values of effective digital culture:
To foster a culture that is digital ready, it is these gaps where you will need to focus your attention.
In other words... for peoples' 'talk' about digital goals to be aligned with their 'walk' (enacting the required behaviours), an organisational culture supportive of digital values is required.
One thing to keep in mind
If your company's formal espoused values are clearly different from what people actually do in their everyday work, then we suggest taking the time to assess the current state of your organisation.
Digital transformation is as much work on shaping culture as it is a technical exercise. Investing upfront mapping your organisation's current state is essential to planning transformation activities - including culture change.
Ask Human Sparks about its expert digital transformation advisory services - email@example.com